Category: Blog

  • View all
  • View Blog
  • View Events
  • View Latest Media Releases
  • View Videos
  • It’s about the message, not your ego

    Written English is going through a very peculiar stage. At a time when social media demands are for shorter, simpler language, messages are being hidden

    Nov 26, 2021 Blog

    Reputation and brand: the importance of both

    Unless effort and awareness are put into managing reputation, saving a brand from damage is going to be difficult, regardless of how much time, effort

    Nov 11, 2021 Blog

    Latest blog: How hard is your content working

    While written content has always been important in communications, it has now become a business in its own right, largely because of the reduced number

    Oct 28, 2021 Blog

    Tips for getting most out of interviews

    In a recent blog, I talked about the benefits consultants bring to clients in their media relations role (Why invest in public relations?). It got me

    Oct 14, 2021 Blog

    Latest blog: Looking your virtual best

    With video links once again the main form of conferencing, interviews and meetings, we have noticed a vast improvement in most people’s technique since the

    Sep 15, 2021 Blog

    Does everyone understand your writing?

    If people can’t understand what you are writing about, it’s a waste of time. Yet we see this all too often in business. Simple English

    Sep 2, 2021 Blog

    Latest blog: are hybrid events here to stay?

    Now that we’re in lockdown again, virtual events are once more the only option available for minutes, briefings and conferences. A major difference this time

    Aug 9, 2021 Blog

    Back to the future with COVID-19

    Just as we were getting a sense of normality back into our working life, with face-to-face meetings and in-person events, we’re back with another lockdown.

    Jul 5, 2021 Blog

    Making sure what you say is what they hear

    As the work place starts to return to a new normal, new skills have to be learnt and old ones re-learnt for many of us.

    Jun 23, 2021 Blog

    Failing the plain English test usually causes confusion

    Why is it so hard for business and government to grasp the benefits of plain English? How is it they fail to see that using

    Jun 10, 2021 Blog

    Why invest in public relations?

    A common question we get asked is, what is the point of public relations? Sometimes people must regret asking as I can talk at length

    May 24, 2021 Blog

    Why isn’t financial literacy taught in schools?

    There are many obvious benefits of financial literacy to our society. It allows individuals to make better financial decisions, live within their means, develop long-term

    May 12, 2021 Blog

    How to effortlessly turn off editors with bad writing

    As I was drafting a blog on how badly written media releases can kill a good story, I came across a Linkedin post by Andrew

    May 4, 2021 Blog

    The new clichés and other abominations

    I’ve commented before on the benefits of plain English, but there are always new and painful ways of using the English language being introduced. A

    Apr 20, 2021 Blog

    Traditional media trustworthy survey shows

    It’s nice when your own position and convictions are supported independently. We have written many times that traditional media continues to play an important role

    Mar 29, 2021 Blog

    Suffering from announcement addiction

    There has always been people who enjoy being in the media spotlight. But recently there seems to have been another development on these lines – announcement

    Mar 11, 2021 Blog

    Who’s to blame for communication backfires?

    We’ve written before on issues management and the need to avoid escalating issues into a larger crisis, or even creating a crisis unnecessarily. Unfortunately, it’s

    Feb 19, 2021 Blog

    Back to business with a new approach

    Something we’ve noticed over the past couple of weeks is a real desire for more face-to-face contact, with clients and contacts alike, increasingly enthusiastic about

    Feb 10, 2021 Blog

    Where is superannuation going in 2021?

    It will be a case of third time lucky when we host our Annual New Year reception in Sydney on 28 January with Senator the

    Jan 19, 2021 Blog

    Does your comms strategy need a post Covid update?

    Despite the double digit increase in COVID-19 cases in New South Wales, with the probability of the availability of a vaccine in Australia in 2021,

    Dec 30, 2020 Blog

    Traditional media’s value enhanced in 2020

    Newspaper readership, particularly of weekend newspapers, showed a significant overall increase during the pandemic. There are probably many reasons, including a desire to stay in

    Dec 14, 2020 Blog

    Is it fact or fiction? Genuine news or fake?

    Many people seem to accept whatever they see on social media as being true, without any questions at all – especially if it chimes with

    Nov 11, 2020 Blog

    Can AI take over newsrooms?

    The Guardian ran a story recently “A Robot wrote this entire article. Are you scared yet human?” which at first reading would have concerned working journalists.

    Oct 26, 2020 Blog

    Assumptions colour attitudes to PR

    We often find when talking with prospective clients that we are faced with attitudes showing they think all public relations consultancies are much the same,

    Sep 29, 2020 Blog

    Should news organisations be fighting fake news?

    A recent survey in America provides a strong argument that news organisations need to build trust, if for no other reason than to combat the

    Sep 17, 2020 Blog

    Beginners’ guide to media relations

    Anyone looking for a basic guide on contacting journalists should look at the results of research commissioned by the market research arm of London based

    Aug 24, 2020 Blog

    The surprising upside of lockdown

    When the strict rules of lockdown were announced in NSW at the end of March, like most business owners we feared the worst. However, while

    Jul 8, 2020 Blog

    How to damage reputation with one thoughtless post

    My business partner Leeanne Bland has written before about the increase in inappropriate comments and self-serving posts on LinkedIn. We both believe that some LinkedIn

    Jun 16, 2020 Blog

    Media closures more than sad – they damage our way of life

    Last week’s announcement that News Corporation is to close over 100 suburban and rural print editions with 14 titles disappearing completely, is more than sad.  Not

    Jun 2, 2020 Blog

    Post or boast?

    You can call me old-fashioned but I can’t subscribe to the trend that says “who needs third party endorsement when I can tell everyone how

    May 1, 2020 Blog
    1 2 3 5