It surprises me how often the basics of good communications – getting the right information to the right people, in a way that they want to receive it – get forgotten or sidelined.
Brand damage can be mitigated with good communications
With more media coverage this week following a directional hearing on the sexual harassment charges against David Jones and its former chief executive, I’m wondering just how much the issue will harm the David Jones brand?
Don’t sacrifice clarity by trying to sound authoritative
We’ve all had the experience of talking with executives who are clearly very intelligent and know their stuff very well, but who are pretty much incomprehensible because they insist on using big words mixed with jargon.
Public relations does not mean “spin doctoring”
It annoys me that, over the years, the term “spin doctoring” has become synonymous with public relations. The thing that rankles is that to most people, “spin” means the art of misleading or even deceiving – especially in a political context.
Don’t underestimate the importance of attention to detail
I was talking to a journalist the other day who was disparaging about a media release he’d received from someone else, because of poor grammar in a couple of spots and careless spelling mistakes
Shadow Minister at 2010 Pritchitt Partners reception
Luke Hartsuyker, shadow minister for financial services, superannuation, corporate law and consumer affairs, was guest of honour at the Pritchitt Partners 2010 annual reception. A