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The Ultimate Guide to Financial Services PR

In financial services, many firms are focused on providing bottom-line value to their clients. What most of them forget is how to properly communicate that value.

A good PR strategy has a greater impact on the bottom line than most firms realise. This book shows how to put in place an effective PR program in the financial services industry, and how great communications can add significant value to a firm.

Between them, Claudia Pritchitt and Leeanne Bland have over 50 years’ experience in public relations, communications, and marketing. Here, they explain the key tools needed in an effective communications strategy as well as why plain English is imperative in the jargon-heavy world of financial services.

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The Assistant Minister to the Treasurer, The Hon Michael Sukkar, outlined the government's view of the year ahead for the financial services industry at a January function organised by financial services communications specialists Pritchitt Partners.It was the eleventh New Year "Kick Off Function" organised by Pritchitt Partners. Attendees include a cross section of asset managers, financial planners, industry bodies, regulators, journalists, and other opinion formers.