Social media

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Social media is a valuable source of information.

It is a good way to showcase thought-leadership by sharing engaging and useful content with followers. It is also an efficient tool for communicating new products and services.

An effective and successful social media program involves posting the right type of content, at the right time, to build a community of engaged followers. The more engaged your audience is with your social media posts, the greater the spread of your information to their networks, and their network’s network. It is the digital version of ‘word-of-mouth’.

At PritchittBland Communications we specialise in developing effective social media strategies across a variety of platforms.

Our capabilities

An effective social media strategy has the flexibility to take advantage of, and create, opportunities as they arise and provide support for other sales and marketing activities, helping make sure your message reaches your target market.

Auditing

Understand the current state of your social media accounts and competitors, to make informed decisions on your strategy.

Strategy development

Develop a strategy that is aligned with marketing and communication activities for greater impact and reach.

Social media management

Keep followers up to date with your latest news and relevant content that informs and inspires.

Content creation

Develop a calendar filled with evergreen social content written to appeal to followers.

Graphic design

Ensure branding is present on every platform, with eye-catching social media graphics.

Reporting

Analyse and compare the performance of social media channels to refine strategy and continue driving results.

Case Studies

Growing social media presence

Financy is an advocate for economic gender equality. It produces the Financy Women’s Index (FWI) and provides smart tech solutions to organisations to improve performance on diversity, equity and inclusion. It was founded by Bianca Hartge-Hazelman in 2016 and has since grown with an advisory committee and several corporate sponsors. PritchittBland Communications initially partnered with Financy in 2019 to provide pro-bono support distributing media information during the publication of each quarterly FWI report.

Case Studies

Growing social media presence

Financy is an advocate for economic gender equality. It produces the Financy Women’s Index (FWI) and provides smart tech solutions to organisations to improve performance on diversity, equity and inclusion. It was founded by Bianca Hartge-Hazelman in 2016 and has since grown with an advisory committee and several corporate sponsors. PritchittBland Communications initially partnered with Financy in 2019 to provide pro-bono support distributing media information during the publication of each quarterly FWI report.

Testimonials

I have had the pleasure of working with PB Communications for some 5 years. I’ve found them to be highly skilled in navigating finance professionals through the complexities of media interaction and assiduous in seeking out appropriately tailored forms of media interaction that best serves the interests of our organisation. I would be pleased to recommend them.

Stephen Miller

Investment strategist, GSFM

PritchittBland Communications has an excellent understanding of our business and a keen sense for things that we do that may be of interest to journalists. They are accomplished communicators and help us to get the message across in a clear manner.

Michael Hutton

Partner, HLB Mann Judd

One of the great qualities about PritchittBland Communications is that they are so responsive, no matter what time or day. At the same time their advice, and communication strategies are well thought out, clear and effective. They are leaders in their field.