Financy is an advocate for economic gender equality. It produces the Financy Women’s Index (FWI) and provides smart tech solutions to organisations to improve performance on diversity, equity and inclusion. It was founded by Bianca Hartge-Hazelman in 2016 and has since grown with an advisory committee and several corporate sponsors. PritchittBland Communications initially partnered with Financy in 2019 to provide pro-bono support distributing media information during the publication of each quarterly FWI report.