Now Available:

The Ultimate Guide to Financial Services PR

In financial services, many firms are focused on providing bottom-line value to their clients. What most of them forget is how to properly communicate that value.

A good PR strategy has a greater impact on the bottom line than most firms realise. This book shows how to put in place an effective PR program in the financial services industry, and how great communications can add significant value to a firm.

Between them, Claudia Pritchitt and Leeanne Bland have over 50 years’ experience in public relations, communications, and marketing. Here, they explain the key tools needed in an effective communications strategy as well as why plain English is imperative in the jargon-heavy world of financial services.

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Public relations

Public relations that leads the pack

PritchittBland Communications has a proven track record in identifying, implementing and managing appropriate activities successfully as a total public relations program. Our experience and expertise allow us to implement an approach that takes advantage of existing opportunities as well as create new ones, produce information that is relevant, accurate, and easy for clients to approve, minimising executive time to essential involvement.

An area of specialisation is media relations. We help clients develop and maintain strong relationships with journalists that are important to them. This includes developing thought-leadership and commentary opportunities such as interviews, arranging media briefings and roundtables, and creating media information and content such as releases and articles.

We have strong relationships across the full spectrum of the financial services media, including personal finance, markets, financial planning trade, institutional trade, and fintech, across Australia.

Our capabilities

We build a tailored program to increase your presence in the market and achieve your business goals. We will lift the profile of your business, protect and develop your brand, and improve recognition of your executives' expertise, with strategic public relations activities.

Media relations

Establish and enhance relationships between business executives and key journalists.

Issues management

Assist with any issues management requirements, and develop strategies to help communicate with key stakeholders.

Media training

Ensure executives are confident and prepared for any media contact to ensure they get their message across.

Investor relations

Provide a comprehensive and accurate account of your company’s activities to investors.

Case Studies

Building profile and thought-leadership

Case Studies

Positioning expertise in a range of asset classes

GSFM specialises in marketing funds managed by high calibre local and international managers to Australian and New Zealand institutional and Australian retail investors, and has formed partnerships with six specialist investment managers.

Case Studies

Building profile and thought-leadership

Case Studies

Positioning expertise in a range of asset classes

Testimonials

I have had the pleasure of working with PB Communications for some 5 years. I’ve found them to be highly skilled in navigating finance professionals through the complexities of media interaction and assiduous in seeking out appropriately tailored forms of media interaction that best serves the interests of our organisation. I would be pleased to recommend them.

Stephen Miller

Investment strategist, GSFM

PritchittBland Communications has an excellent understanding of our business and a keen sense for things that we do that may be of interest to journalists. They are accomplished communicators and help us to get the message across in a clear manner.

Michael Hutton

Partner, HLB Mann Judd

One of the great qualities about PritchittBland Communications is that they are so responsive, no matter what time or day. At the same time their advice, and communication strategies are well thought out, clear and effective. They are leaders in their field.

Stephen Hiscock

Executive chair, SG Hiscock & Company

Now Available:

The Ultimate Guide to Financial Services PR

Public relations

Public relations that leads the pack

Our capabilities

Media relations

Issues management

Media training

Investor relations

Case Studies

Building profile and thought-leadership

Case Studies

Positioning expertise in a range of asset classes

Case Studies

Building profile and thought-leadership

Case Studies

Positioning expertise in a range of asset classes

Testimonials

Stephen Miller

Michael Hutton

Stephen Hiscock

Social media

Content creation

Ready to take your communications strategy to a new level?