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The Ultimate Guide to Financial Services PR

In financial services, many firms are focused on providing bottom-line value to their clients. What most of them forget is how to properly communicate that value.

A good PR strategy has a greater impact on the bottom line than most firms realise. This book shows how to put in place an effective PR program in the financial services industry, and how great communications can add significant value to a firm.

Between them, Claudia Pritchitt and Leeanne Bland have over 50 years’ experience in public relations, communications, and marketing. Here, they explain the key tools needed in an effective communications strategy as well as why plain English is imperative in the jargon-heavy world of financial services.

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Dr Simon Longstaff, executive director of The Ethics Centre, was guest of honour at the Pritchitt Partners annual new year event on 30 January, 2019.Dr Longstaff gave a speech on “After Hayne: Is good ethics good business?” to leaders from the financial services industry.It was the twelfth annual Pritchitt Partners new year kick-off, with previous guests of honour including government ministers, opposition spokespeople, and heads of Australian financial associations and institutions.