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The Ultimate Guide to Financial Services PR

In financial services, many firms are focused on providing bottom-line value to their clients. What most of them forget is how to properly communicate that value.

A good PR strategy has a greater impact on the bottom line than most firms realise. This book shows how to put in place an effective PR program in the financial services industry, and how great communications can add significant value to a firm.

Between them, Claudia Pritchitt and Leeanne Bland have over 50 years’ experience in public relations, communications, and marketing. Here, they explain the key tools needed in an effective communications strategy as well as why plain English is imperative in the jargon-heavy world of financial services.

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MEDIA RELEASE Dr Simon Longstaff, executive director of The Ethics Centre will be guest of honour at the annual new year event on 30 January, 2019 organised by financial services communications specialists Pritchitt Partners.

Dr Longstaff will talk on “After Hayne: Is good ethics good business?” to leaders from the financial services industry.

“With the disclosures at the Hayne Royal Commission about inappropriate behaviour by financial institutions, we think a focus on ethics will be a priority for financial services in 2019,” says Leeanne Bland, partner at Pritchitt Partners.

“We believe Dr Longstaff’s presentation will provide a valuable contribution to the discussion that the financial services industry must have,” says Ms Bland.

This will be the twelfth annual Pritchitt Partners new year kick-off, with previous guests of honour including government ministers, opposition spokespeople, and heads of Australian financial associations and institutions.

Pritchitt Partners is a leading specialist financial services consultancy with clients including financial advisers, Australian and international fund managers, infrastructure consultants and fintech organisations.

Pritchitt Partners is a founding member of the International Financial Communications Group (IFCG).

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