MEDIA RELEASE: Leading financial services communications consultancy PritchittBland Communications has created a new content offer dedicated to providing timely, engaging and distinctive content for financial services organisations.

PritchittBland is one of the leading corporate communications agencies in the financial and professional services sector in Australia. It has created the new content practice in response to growing demand from clients for content that resonates across platforms.

Director Leeanne Bland said that creating content was in the DNA of the firm and that today more than ever it was a core pillar of the firm’s advisory and support for clients.

“The ability to create content across formats and platforms, along with our specialist knowledge, provides significant value for our clients and has long been one of our strengths,” Ms Bland said.

“The role of corporate communications has evolved and grown over time, and so have our services to clients, so we thought it important to clearly present the content capability of our team.”

The division, Content@PB, will be staffed by the senior consultants at PritchittBland.

Content@PB will offer a range of content services, including:

• Editorial, op eds and contributed articles – news content that will cut through with media
• Always-on content for owned channels – website copy, landing pages and blogs
• Shared content – social media content calendar, creation and execution
• Internal communication – engaging staff through written and visual comms
• Presentation copy – speeches, presentations, AGMs
• Digital marketing content – content for SEO, digital ads or sales campaigns.

Ms Bland said it was an exciting milestone for the firm to further expand its service offer and deliver even more value for clients.

“Public relations has become an all-encompassing term, especially over the past two years as effective communication became critical for firms of all sizes,” Ms Bland said.

“Creating content that is designed with the audience in mind, tells a story and engages across platforms is a must have for all organisations and we believe we have a unique skillset to deliver this content for corporates.”