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The Ultimate Guide to Financial Services PR

In financial services, many firms are focused on providing bottom-line value to their clients. What most of them forget is how to properly communicate that value.

A good PR strategy has a greater impact on the bottom line than most firms realise. This book shows how to put in place an effective PR program in the financial services industry, and how great communications can add significant value to a firm.

Between them, Claudia Pritchitt and Leeanne Bland have over 50 years’ experience in public relations, communications, and marketing. Here, they explain the key tools needed in an effective communications strategy as well as why plain English is imperative in the jargon-heavy world of financial services.

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November 15, 2022

July 7, 2023

PB Comms

PritchittBland Communications financial services roundtable events

PritchittBland Communications hosts regular, smaller roundtable lunches in its own right in Melbourne and Sydney where it invites clients as well as half a dozen or so investment and financial journalists.The events form part of our own relationship-building with journalists that underpin the client services provided. They help create contact with journalists that allow us to encourage consideration of client material and events; promote contact with clients as reliable sources of material; and seek journalist feedback on how clients are seen.

At a lunch in Melbourne in November 2022, journalists from Livewire, The Australian, FS Sustainability and Bloomberg met executives from SG Hiscock, Zenith Investment Partners, Bennelong Funds Management and Talaria Capital
Another lunch in Melbourne in May 2022 was attended by journalists from The Australian, Financial Times, Stockhead, and FS Sustainability, and executives from Zenith Investment Partners, Munro Partners, Foresters Financial, and Edison Partners
At a lunch in Sydney in April 2022, journalists from Money Management, Bloomberg, Investor Strategy News, ABC, Morningstar, and Money Magazine, met executives from GQG Partners, Ecstra Foundation and Tribeca Investment Partners.