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The Ultimate Guide to Financial Services PR

In financial services, many firms are focused on providing bottom-line value to their clients. What most of them forget is how to properly communicate that value.

A good PR strategy has a greater impact on the bottom line than most firms realise. This book shows how to put in place an effective PR program in the financial services industry, and how great communications can add significant value to a firm.

Between them, Claudia Pritchitt and Leeanne Bland have over 50 years’ experience in public relations, communications, and marketing. Here, they explain the key tools needed in an effective communications strategy as well as why plain English is imperative in the jargon-heavy world of financial services.

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John Maroney, head of the SMSF Association, was guest of honour at Pritchitt Partners’ annual New Year event in Sydney on 23 January 2020.He gave a speech on "the past, present and future of SMSFs", to a room of financial services executives and media.It was the thirteenth annual Pritchitt Partners new year kick-off, with previous guests of honour including government ministers, opposition spokespeople, and heads of Australian financial associations and institutions.

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