The ultimate guide to financial services PR

Now Available:

The Ultimate Guide to Financial Services PR

In financial services, many firms are focused on providing bottom-line value to their clients. What most of them forget is how to properly communicate that value.

A good PR strategy has a greater impact on the bottom line than most firms realise. This book shows how to put in place an effective PR program in the financial services industry, and how great communications can add significant value to a firm.

Between them, Claudia Pritchitt and Leeanne Bland have over 50 years’ experience in public relations, communications, and marketing. Here, they explain the key tools needed in an effective communications strategy as well as why plain English is imperative in the jargon-heavy world of financial services.

Grab your copy today

Claudia Pritchitt and Leeanne Bland, principals at PritchittBland Communications, have co-authored their first book “The ultimate guide to financial services PR: Maximising value from your PR investment” which is now available on amazon.com.au.

The book takes readers through the world of financial services public relations, providing both PR professionals and executives from the financial services industry with the key tools to develop and implement an effective communications strategy.

With over 50 years’ combined experience in public relations, communications, and marketing, Claudia and Leeanne have put together an “ultimate guide” showcasing how great communications can add significant value to a firm’s image and ultimately the bottom line.

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