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The Ultimate Guide to Financial Services PR

In financial services, many firms are focused on providing bottom-line value to their clients. What most of them forget is how to properly communicate that value.

A good PR strategy has a greater impact on the bottom line than most firms realise. This book shows how to put in place an effective PR program in the financial services industry, and how great communications can add significant value to a firm.

Between them, Claudia Pritchitt and Leeanne Bland have over 50 years’ experience in public relations, communications, and marketing. Here, they explain the key tools needed in an effective communications strategy as well as why plain English is imperative in the jargon-heavy world of financial services.

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Podcasts have become a popular medium for people to consume content in recent years. There’s a wealth of informative, insightful podcasts covering just about every topic, and the financial services sector is no different.

For the financial services sector, podcasts are important as they offer a convenient and accessible way for people to stay informed, gain insights, build relationships, educate the public, and foster community.

In particular, podcasts provide an opportunity to gain a deeper understanding of the financial world. Many podcasts are hosted by industry experts such as economists, financial analysts, and fund managers, who offer views and information on different financial products, investment strategies, and market trends.

They are also an incredibly versatile medium that can be repurposed in a variety of ways to extend their reach and impact.

Here are the top five ways podcasts can be repurposed:

Social media content

You can create short clips, reels, soundbites, quotes and infographics featuring the best moments from podcasts and share them on multiple social platforms including LinkedIn, Instagram, Twitter, TikTok and Facebook. This can help reach a wider audience and encourage people to listen to the full episode.

Turn podcasts into blog posts or contributed articles

Another way to repurpose podcasts is to write blog posts or contributed articles based on the content of the episodes and share it on a variety of platforms including industry publications, blogs, social media. For example, you can transcribe the audio and use it as the basis for an article, or simply write a summary of the key points covered in the episode. This can help reach people who prefer to read content rather than listen to it, and can also improve your website's SEO by adding more text-based content.

Turn them into ebook

Podcasts that cover a specific topic in-depth can be turned into an ebook that can be downloaded and shared. This can be done by editing the audio and organising it into chapters, then adding additional content and resources to create a comprehensive guide on the topic.

Create video content

One of the most popular ways to repurpose podcasts is to turn them into video content. This can be done by filming the hosts as they record the podcast, or by creating an animated video that features audio clips from the show. By creating video content, you can reach a different audience that may not listen to podcasts regularly, and also take advantage of the huge demand for video content on platforms like YouTube and TikTok.

Host webinars or online courses

If your podcast covers a particular skill or topic, you may be able to use it as the basis for a webinar or online course. This can be a great way to provide value to your audience in a different format. You can use the audio from your podcast as the basis for your course content, and offer additional resources and materials to enhance the learning experience.