In financial services, many firms are focused on providing bottom-line value to their clients. What most of them forget is how to properly communicate that value.
A good PR strategy has a greater impact on the bottom line than most firms realise. This book shows how to put in place an effective PR program in the financial services industry, and how great communications can add significant value to a firm.
Between them, Claudia Pritchitt and Leeanne Bland have over 50 years’ experience in public relations, communications, and marketing. Here, they explain the key tools needed in an effective communications strategy as well as why plain English is imperative in the jargon-heavy world of financial services.
The Future2 Foundation, the foundation of the financial services professional, has announced the recipients of its 2024 Grant Program. This year's program focuses on improving financial wellbeing for Australians in need, with 12 grants awarded across four key categories.
Julie Berry, chair of the Future2 Foundation, said the Foundation is proud to support 12 outstanding organisations that are working hard to improve the financial wellbeing of Australians in need.
“Our mission is to build stronger financial futures for all Australians because we know that improving financial wellbeing makes a real difference to people’s lives. These grants will help empower individuals and communities to achieve greater financial stability and independence," she said.
Through its annual Make the Difference! Grants program, Future2 has committed $1.6 million in grant funding to over 170 community programs since 2007.
On top of these grants, the Future2 x AIA Australia People’s Choice Award has opened, with the public invited to vote for their favourite cause on the Future2 website. The winning organisation will receive an additional $5,000 for its program. Voting opens on 12 November and runs until 3 December 2024.
The 12 grants were awarded across four categories:
Financial wellbeing for women. Financial literacy programs for disadvantaged women in Australia.
Financial wellbeing for young Australians. Financial literacy and education programs for people under 25.
Financial wellbeing for Australians in need. Financial literacy programs for Australians in need including those experiencing mental health, social isolation, domestic violence, homelessness or poverty, or for First Nations and refugee or migrant communities.
Financial wellbeing for those in regional and remote Australia. Programs that support financial literacy in regional and remote Australia.
Details of the grant winners are below.
“We wish to extend our gratitude to our strategic partner, AIA Australia, for their unwavering support of Future2’s mission and their commitment to making a difference in communities across Australia," said Mrs. Berry.
We also wish to acknowledge and thank Tangelo Advice Consulting for their ongoing generosity. In addition, we are deeply grateful to the dedicated committees around the country who work tirelessly to raise funds and support Future2’s initiatives. Their passion and hard work are instrumental in helping us make a lasting impact."
