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The Ultimate Guide to Financial Services PR

In financial services, many firms are focused on providing bottom-line value to their clients. What most of them forget is how to properly communicate that value.

A good PR strategy has a greater impact on the bottom line than most firms realise. This book shows how to put in place an effective PR program in the financial services industry, and how great communications can add significant value to a firm.

Between them, Claudia Pritchitt and Leeanne Bland have over 50 years’ experience in public relations, communications, and marketing. Here, they explain the key tools needed in an effective communications strategy as well as why plain English is imperative in the jargon-heavy world of financial services.

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Case Studies

Growing social media presence

Financy is an advocate for economic gender equality. It produces the Financy Women’s Index (FWI) and provides smart tech solutions to organisations to improve performance on diversity, equity and inclusion. It was founded by Bianca Hartge-Hazelman in 2016 and has since grown with an advisory committee and several corporate sponsors. PritchittBland Communications initially partnered with Financy in 2019 to provide pro-bono support distributing media information during the publication of each quarterly FWI report.