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The Ultimate Guide to Financial Services PR

In financial services, many firms are focused on providing bottom-line value to their clients. What most of them forget is how to properly communicate that value.

A good PR strategy has a greater impact on the bottom line than most firms realise. This book shows how to put in place an effective PR program in the financial services industry, and how great communications can add significant value to a firm.

Between them, Claudia Pritchitt and Leeanne Bland have over 50 years’ experience in public relations, communications, and marketing. Here, they explain the key tools needed in an effective communications strategy as well as why plain English is imperative in the jargon-heavy world of financial services.

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Leeanne Bland

Director and principal

Biography & Industry Experience

Leeanne has 30 years’ financial services and investment communication experience including journalism, public relations consulting and marketing communications. As a journalist, she has written for and edited a diverse range of financial services and personal finance publications including the Sydney Morning Herald personal finance section, Money Management newspaper, and NEWS.com.au. She has also worked in-house in marketing and media relations roles at the ASX, Centric Wealth and AMP. Leeanne holds a Commerce and Marketing degree from the University of Western Sydney.

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